Choose A Good Domain Name

For some people, choosing the right name and domain for their blog is the hardest part of getting started. Your blog’s name is your brand and it’s what people will associate with your content and social media presence. It’s important for your name to be both unique nad memorable so people can find it immediately if they search for it on Google. Here are some tips for choosing a good domain name for your new blog.

Easy to Brand or Easy to Find?

What type of strategy do you have for your blog in the long run? Will you rely mostly on traffic from search engines or will you focus on creating a buzz and using paid marketing? Deciding whether you want your blog and domain to be keyword intensive or highly unique and brandable will help you come up with the right name.

Choosing a highly searchable name is a good choice in some situations. This is especially true if your blog is geared toward SEO and you want your blog name to describe what you will offer. This strategy helps readers immediately recognize what your blog will offer and it helps you rank better on search engines. The downside is your name may be less unique and harder to remember.

A very unique name may be the better option if you don’t want to tie yourself down with a single topic, you want to be completely unique, or you want a strong brand. This strategy is great for establishing a brand on social media, although readers may not know exactly what your blog is about based on the name. It can be harder to rank on Google as well.

Do Your Research

Once you have a name in mind, do a search and make sure it’s available. It’s a good idea to register your domain as soon as possible. Try to get a .com domain, because if your name is already taken, it means someone has likely already established an online identity. You should also make sure your name is available on social media platforms like Facebook, Twitter, and Instagram. Do your research to find out how unique your name really is.

Match Your Accounts

It’s always best to have your blog name in your URL to establish your brand and improve your blog’s SEO. Your blog name should be consistent across all social media platforms as well.

What Makes a Name Unforgettable?

• Short and sweet
• Easy to type and spell
• Easy to pronounce
• Catchy
• No hyphens or numbers
• Unique
• Reflects your message or niche

Once you’ve settled on your blog name, don’t rush out to register your domain right away. Take a day or two to think on your chosen name to make sure you’re happy with it.